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Case Studies

Hayes Country Park

""We are always delighted with what you do for us""

poster

Campaign

Turn Your Dreams into Reality – Purchasing of park homes and lodges.

Adults over the age of 50 plus.

Media

A1 advertising posters situated in:-

  • Arndale Centre Eastbourne
  • County Square Shopping Centre
  • Lakeside Shopping Centre
  • Stratford Centre
  • The Mall Maidstone
  • The Mall Woodgreen
  • Orchards Shopping Centre
  • Times Square Shopping Centre
  • Glades Shopping Centre

Dates

From May 2013 until April 2014

Client

Hayes Leisure Park Real Estate

Purpose

To promote the purchasing of holiday homes and lodges in Marina Park, Woodfields Park and Hayes Country Park

Client Comment

“When asked always praise your services to others” Howard Jones, General Manager, Leisure Park Real Estate Hayes Farm

Myerscough College

"Advertising sites have proved very successful, and cost effective"

poster

Campaign

My Future – taking the next steps and starting a Wide range of courses and apprenticeships on offer at Myerscough College

Target market

School leavers, Students, Apprentices

Media

A1 advertising posters situated in:- St.Georges Shopping Centre, Preston

Dates

From February 2012 until January 2013

Client

Myerscough College

Purpose

To promote courses apprenticeships and open morning at Myerscough College

Client Comment

“Positive Media Marketing’s shopping centre advertising sites have proved very successful, and cost effective, in raising awareness of Myerscough College AND – most importantly – driving visitors to specific College events.” Stuart Davidson, Head of Marketing, Myerscough College

Barking and Dagenham NHS 52 Ways

"73.7% Prompted recall for '52 Ways' A1 posters"

poster

Campaign

To promote visits to the 52 Ways website – a health promotion focused on providing lots of easy and simple health and lifestyle tips.

Target market is primarily 25 – 45 male and female, with young family.

Campaign Media

Booklet delivered to homes, leaflets and flyers around the borough. 5 X A1 Posters in the waiting areas near lifts and toilets at the Vicarage Field Shopping Centre.

Effectiveness

  • 48% unprompted recall of posters
  • 74% prompted recall
  • 52% recall of website address
  • 57% of those who had seen poster considered themselves ‘very likely’ to visit website
  • 21% increase for those who had seen the campaign to visit the site

Survey carried out in centre in January 2009 by Liberta Communications on behalf of Positive Media Marketing Ltd

Epsom & Ewell Borough Council

"We have received positive feedback on our posters in the Ashley Centre, Epsom"

poster

Campaign

RouteCall

Target market

Adults with elderly parents over the age of 60 plus

Media

A1 posters in the Ashley Centre, Epsom

Dates

From May 2008 until April 2009

Client

Epsom & Ewell Borough Council

Purpose

To promote and inform people of the ‘RouteCall Service’

Client Comment

“Epsom & Ewell Borough Council has received positive feedback on its posters in the Ashley Centre and is happy with the speedy and helpful service of Simon and his team”
Midge McCall, Communications Manager, Epsom & Ewell Borough Council

WMW (M&S)

"To promote the opening of the new M&S store and to advertise recruitment opportunities"

poster

Campaign

Grand Openings: Luton new store opening

Target

Local people

Media

A1 posters in The Mall, Luton

Dates

From December 2008 and January 2009

Client

M&S

Agency

WMW

Purpose

To promote the opening of the new M&S store within the Mall and to advertise recruitment opportunities

Norwich Union

"To advertise recruitment opportunities within Norwich Union"

poster

Campaign

Recruiting for ‘Inbound Sales Customer Advisors’ with a text call to action

Target

Local people in Norwich

Media

A1 posters in Chapelfield Shopping Centre, Norwich

Dates

From December 2008 to March 2009

Client

Norwich Union

Agency

TCS Advertising

Purpose:

To advertise recruitment opportunities within Norwich Union

Nottingham Chlamydia Screening Programme

"Targeting Under 25's promoting Chlamydia awareness"

poster

Campaign

Chlamydia Screening Programme

Target market

Under 25’s

Media

A1 posters in the Victoria Centre, Nottingham

Dates

From November 2008 until January 2009

Client

Nottingham Primary Care Trust

Purpose

To promote and inform people free Chlamydia Screening Programme at the Victoria Health Centre

University of Greenwich £50 million Investment

"...informing everyone of a £50 million pound investment"

poster

Campaign

New £50 million pound campus facilities

Target market

Primarily young adults

Media

A3 Washroom posters in the Ashford Designer Outlet

A1 Shopping Centres posters in the:

  • Harlequin Watford
  • Lakeside Thurrock
  • Orchards Dartford
  • Mall Maidstone
  • Mall Walthamstow
  • Mall Wood Green
  • Glades Bromley
  • Vicarage Field Barking
  • St.George’s Gravesend

Dates

March 2009

Purpose

To inform everybody of the new £50 million pound investment in the facilities at Greenwich University

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