What is 'out of home' advertising and why use it?
Out-of-home (OOH) advertising, also known as outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. Typically, we think of billboards, posters and signs in transit areas like shopping centres, airports or train stations.
Here are three reasons to buy OOH media…
1. It stands out
Outdoor advertising is a 24/7 medium and unlike any other media, you can’t skim through it, turn it off or change the page – it’s always on, always being seen and outdoor advertising will help you build solid brand familiarity and recall.
2. Suits all budgets
Previously considered too expensive for smaller companies, outdoor advertising is now more affordable than ever. Practically any company of any size can reap the benefits of executing an outdoor advertising campaign.
3. Reaches your audience
By using OOH in highly trafficked areas, you can strategically aim your message at the precise audience you are trying to engage with. When your target audience is exposed to your marketing repeatedly (by commuting past it or engaging with it every time they are outdoors), they are more likely to respond.