Washroom Poster Advertising in UK Shopping Centres

Washroom poster advertising is a form of out-of-home advertising displayed inside ladies’ and gents’ facilities.

It places your message in a focused environment where people naturally pause, rather than quickly passing the advert or scrolling beyond it.

The posters are A3 portrait size, measuring 297mm wide by 420mm high.

The recommended safe copy area is 262mm by 385mm, helping to ensure important text and design elements remain clearly visible inside the frame.

Typical frame positions include:

• On the back of ladies’ cubicle doors
• Above gents’ urinals
• Above hand dryers in ladies’ and gents’ washrooms

The exact frame position will be confirmed before you book.

Yes. You can select individual shopping centres according to your audience, location and campaign objectives.

We will check current availability before preparing your quote.

Yes. You can choose one local centre or combine several venues for wider regional or national coverage.

We can help you select a suitable combination based on your target audience and campaign investment.

Yes. Subject to frame availability, your campaign can target:

• Ladies’ washrooms only
• Gents’ washrooms only
• A combination of both

This can be particularly valuable for products, services or public information intended for a specific audience.

Yes. Different artwork can be used for each audience where appropriate.

This allows you to adapt the imagery, headline, offer or call to action while keeping the wider campaign consistent.

The available network has a combined weekly audience of more than four million shoppers.

Footfall varies between venues, so we can provide the available figures for the shopping centres you are considering. These are estimated venue footfall figures rather than guaranteed poster views.

Shopping centres attract a broad local audience, including families, homeowners, working professionals, students, retired shoppers and regular local visitors.

Across the network, the media pack reports an audience profile of approximately:

• 60% ABC1
• 67% female and 33% male
• 67% aged between 16 and 44

Individual shopping centre audiences will vary.

Washroom posters are displayed in an environment with fewer competing messages and natural dwell time.

This gives visitors an opportunity to notice and understand the advert, while repeat shopping centre visitors may see the campaign on several occasions.

Washroom advertising can accommodate slightly more information than posters positioned in fast-moving environments.

However, the strongest designs still use a clear headline, concise supporting copy and one obvious call to action.

Yes. A QR code can be used to direct people to a landing page, booking system, offer or further information.

It should be large enough to scan easily and thoroughly tested before the artwork is printed.

Campaigns are available from approximately £24 per week + VAT, depending on the shopping centre, number of frames, campaign duration and package selected.

Contact us for current availability and a tailored quote.

Campaign packages can include:

• Campaign planning
• Artwork advice or design
• Printing
• Installation
• Photographic confirmation

Your quotation will clearly explain what is included.

Yes. We can review your existing artwork or help create a new A3 poster.

With 30 years of poster advertising experience, we can help you develop a clear design that suits the washroom environment and is easy to understand.

The strongest designs normally include:

• A clear headline
• One main image or visual
• Concise supporting information
• An obvious offer or benefit
• One clear call to action
• A simple website address, telephone number or QR code

Avoid trying to fit several unrelated messages onto one poster.

Yes. Printing and installation can be managed as part of your campaign.

We will confirm the production deadlines and arrange for the approved posters to be displayed in the selected frames.

Photographic confirmation can be provided once your campaign has been installed.

This allows you to see the finished artwork in its advertising location.

Yes. Artwork can be changed during a longer campaign to promote a new offer, event, seasonal message or service.

Additional printing or installation charges may apply.

Campaign lengths are flexible and can be planned around your objectives and available campaign investment.

Longer bookings create more opportunities for repeat exposure among regular visitors.