FAQs
Find answers about Bannatyne Health Club, Shopping Centre & Washroom poster advertising. Choose a category below or browse all questions.
Bannatyne Health Club Poster Advertising FAQs
13 questions
Reach thousands of affluent, health-conscious members every week with advertising placed where they return again and again.
With the UK fitness industry booming and membership levels rising, gyms have become one of the most valuable and fast-growing advertising environments in the country.
- Audience: 3,000+ upmarket members
- Visiting an average of 3 times per week
- That’s approx. 9,000 views per week – lots of eyeballs on your message!
And because we’re a small independent company with lower overheads than the big media agencies, we’re able to pass those savings directly on to you, making this one of the best-value opportunities on the market.
- A high-impact form of out-of-home advertising inside the UK’s best health clubs
- Large format posters (approx. 4ft x 6ft) displayed at eye level
- Positioned where members naturally pause, train, and move through
- Reaches members multiple times per week; not just once
And
- A proven UK-wide advertising channel with powerful repeat exposure
Our large Six Sheet poster sites (approx. 4ft wide x 6ft high) display your full colour advert at eye level for maximum impact.
Positioned in carefully selected, high-traffic locations:
- Reception / Café (…high traffic area!)
- Outside the Changing Rooms (…for repeated viewing!)
- Inside the Gym (…captive spots!)
Better Returns (R.O.I.)
This is a POWERFUL way to advertise because your message is repeatedly viewed by members every week.
A typical club has:
- 3,000 members
- Visiting on average 3 times per week
That’s approximately 9,000 views per week — from the same audience seeing your message again and again.
Some members even visit up to 7 times a week, reinforcing your message even further.
Better Value
Our cost per thousand is lower than most other media — so you get more exposure for your budget.
Better Service
Friendly, efficient, and proven.
- Highly captive audience — focused environment, no scrolling or distractions
- Repeated exposure — most members visit 3+ times per week
- Approx. 9,000 views per week per club
- Affluent audience — strong disposable income
- High dwell time — longer engagement while training or resting
- Strong recall — messages become familiar and trusted
- Subconscious influence — your brand stays top of mind when they’re ready to act
- Maximise ROI — cost-effective advertising that drives awareness, enquiries, and results
Bannatyne Health Clubs are a market-leading gym provider with 65+ clubs across the UK from Inverness to Eastbourne — giving your brand powerful nationwide coverage.
You can now reach your ideal audience across this powerful UK-wide network
- 200,000+ members
- Visiting on average 3 times per week = approx. 9,000 views per week per club; lots of eyeballs!
- Open 7 days a week, 364 days a year
- A consistent, high-quality environment across every location
Bannatyne Health Clubs have state-of-the-art equipment, extensive classes, plus luxury spa and pool facilities, attracting an affluent, health-conscious audience who return again and again.
- Social Class: ABC1 – 65%
- Gender: 51% male / 49% female
- Average Age: 43 years
→ Large-format health club posters – just £37/week, 24/7 visibility
Compared to:
- Local Radio – £1,000+ per week for short bursts
- Newspaper – £500+ per page with one-day shelf life
- Social Media – Unpredictable reach, hidden management fees
- Campaigns work out to just £37 per week + VAT (with term discounts)
- Design, print & installation included
- Exclusive space, one advertiser per sector
- Flexible campaign lengths to suit your budget
If within 30 days of this proven advertising, you believe you haven’t increased your sales, awareness or enquiries massively, simply let us know and we will work with you on a new concept and compile new design FREE OF CHARGE.
Yes, and this is where we really add value.
With over 30 years’ experience in poster advertising, we know exactly what grabs attention and drives response. We’ll help you create a bold, eye-catching design with real impact — built to be seen, read, and remembered.
Yes — flexibility is built in.
If you’ve got a promotion, seasonal offer, or time-sensitive message, you can update your artwork during the campaign to keep things fresh and relevant.
Absolutely — we’ll guide you every step of the way.
From choosing the best locations to refining your message and timing, we’ll help you put together a campaign that delivers maximum visibility and results.
Shopping Centre Poster Advertising FAQs
15 questions
Reach thousands of local shoppers every single week with advertising placed right in the heart of where people shop, browse, and spend.
- Audience: 50,000–250,000+ visitors per week (per centre)
- High dwell time — people walking, waiting, browsing
- That’s huge weekly visibility — lots of eyeballs on your message
Even in an increasingly digital world, physical retail environments remain just as important as ever.
Shoppers don’t just browse online anymore — they move between online and real-world experiences, researching, comparing, and then heading into busy town centres to buy.
With around 70% of UK adults visiting major shopping centres, this gives you the opportunity to reach and influence people while they’re already in the mindset to spend.
Whether you’re looking to build your brand locally, regionally, or nationally, shopping centre posters put your message front and centre in the busiest places in town — right where decisions are being made.
And because we’re a small independent company with lower overheads, we pass those savings directly on to you — making this one of the best-value advertising opportunities available.
- A1 posters (2ft x 3ft) displayed at eye level in full colour
- Positioned where shoppers naturally pause, queue, and pass through
- Seen multiple times during each visit, not just once
And
- A proven UK-wide advertising channel that works alongside digital — reinforcing your brand in the real world
Our A1 poster sites display your advert in prime, high-footfall locations for maximum impact — right in the flow of shoppers already out spending.
Strategically positioned in key areas:-
- Main entrance/exits — seen as people arrive and leave
- Captive lift lobbies — people standing still, looking directly ahead
- Outside busy toilets — always the busiest spots
Better returns (R.O.I.)
Shopping centre advertising captures people in buying mode, not just browsing mode.
With thousands of shoppers passing through each week, your message is seen again and again — building familiarity and trust.
Better value
Our cost per thousand is lower than most other media, giving you more exposure for your budget in a real-world environment.
Better service
Friendly, efficient, and proven — we handle everything for you.
- High footfall — thousands of local people every week
- Shoppers already in a buying mindset
- Repeated exposure — people return again and again
- Captive audience — no scrolling or distractions
- High dwell time — browsing, waiting, queuing
- Strong recall — messages become familiar and trusted
- Subconscious influence — your brand stays top of mind
- Works alongside digital — reinforces what people have already seen online
Our network covers 40+ shopping centres across the UK, giving you access to a powerful real-world audience.
You can reach:-
- Millions of shoppers every year
- A wide demographic — from Gen Z and Millennials to families and professionals
- People actively out shopping, browsing, and spending
Open 7 days a week, these environments provide consistent, high-visibility exposure.
Shopping centres attract a broad, high-value audience, people making real purchasing decisions.
- Local shoppers and families
- Working professionals and commuters
- Repeat visitors returning weekly
- People already in a spending mindset
Your message reaches people at the point it matters most.
- Local businesses – trades, services, retail
- Healthcare providers – dentists, clinics, wellbeing services
- Education providers – colleges, training centres, schools
- Charities & public sector – awareness campaigns
- Events & entertainment – concerts, festivals, attractions
- National brands – building strong local presence
→ A1 shopping centre posters – from just £24 per week, 24/7 visibility
Compared to:-
- Local radio – £1,000+ per week for seconds of airtime
- Newspaper – £500+ per page for one day’s exposure
- Social media – unpredictable reach, ongoing management required
With posters, your message is always on and always visible in the real world where decisions happen.
- “Fantastic support and service… all sites overdelivered on response and results… excellent value for money.”
— Lee Warren, Events Director, Bauer Media (Kisstory) - “Positive Media Marketing delivered a great campaign for us, increasing awareness and driving strong engagement.”
— Louise Howells, Marketing Manager, Time Inc. UK - “The posters gave us excellent visibility in high-footfall locations and helped reinforce our message locally.”
— Spire Healthcare Marketing Team - “A simple, effective way to reach large numbers of people in the right environment.”
— Vision Express Marketing Team
- Campaigns from just £24 per week + VAT (with term discounts)
- Design, print and installation included
- Exclusive space — one advertiser per sector
- Flexible campaign lengths
If within 30 days you feel you haven’t increased awareness, enquiries or sales, we’ll work with you on a new concept and redesign free of charge
Yes — this is where we really add value.
With over 30 years’ experience, we know what grabs attention and drives response. We’ll help create a bold design built to be seen, read, and remembered.
Yes — flexibility is built in.
You can update your artwork to keep your message fresh and relevant.
Absolutely.
We’ll guide you on locations, messaging, and timing to maximise results.
Washroom Poster Advertising FAQs
10 questions
- A highly targeted form of out-of-home advertising placed inside busy shopping centre washrooms
- Positioned at eye level — where your message is impossible to ignore
- Strategically placed inside ladies’ cubicles, above gents’ urinals, and above hand dryers
- First introduced in the USA in the 1990s — now a proven advertising channel across the UK
- Reaches people during a natural pause in their journey, when attention is at its highest
- Captive audience — no distractions, no scrolling, no skipping
- Long dwell time — approx. 55 seconds (gents) / 105 seconds (ladies)
- Massive footfall — often the busiest place in town
- Repeated exposure — your message seen multiple times per visit
- High recall — people actually read and absorb the content
- Subconscious influence — your brand stays top of mind when they’re ready to act
- Maximise ROI: Cost-effective washroom advertising that targets high footfall shopping centre audiences and drives awareness, enquiries, and measurable results.
- Families – making everyday spending decisions
- Homeowners – ideal for property, home improvement & local services
- Working professionals – with disposable income
- Students – highly responsive to offers, events & promotions
- Retired shoppers – time-rich, local, and loyal to trusted brands
- Local shoppers – already out spending money
- PLUS: You can run gender-specific campaigns if you want — targeting ladies only, gents only, or both depending on your message and audience
- Local businesses – trades, services, retail
- Healthcare providers – dentists, clinics, wellbeing services
- Education providers – colleges, training centres, schools
- Charities & public sector – awareness campaigns
- Events & entertainment – concerts, festivals, attractions
- National brands – building strong local presence
- Ladies’ cubicle doors — direct, uninterrupted viewing
- Above gents’ urinals — eye-level, unavoidable placement
- Above hand dryers — repeated exposure while waiting
- Located in high-footfall shopping centres nationwide
- Positioned for maximum visibility and impact every time
- You can also run gender-specific campaigns — targeting ladies only, gents only, or both, depending on your audience and message
- “We have seen a noticeable increase in our gym enquiries as a result of our campaign.”
— Matt Gannon, Marketing & Sales Officer, Newcastle-under-Lyme Borough Council - “Within the first 2–3 weeks, we have already noticed sales and service enquiries from people who saw the posters.”
— Matthew Howarth, Group Marketing Executive, Keighley Kia & Mazda - “I’ve received many enquiries from my advertising poster alone and look forward to continuing.”
— Lloyd Williams, Managing Director, Lloyd Williams Photography - “We have been delighted with our campaign… we convert around 5 clients per week from the promotion.”
— Nic Eatch, Director, Assured Money Solutions Ltd - “The campaign has returned far better than the planned ROI.”
— Steve Newcombe, Steve Newcombe Consulting Ltd, Agency for 123 Debt Solutions
Yes — and this is where we really add value.
With over 30 years’ experience in poster advertising, we know exactly what grabs attention and drives response. We’ll help you create a bold, eye-catching design with real impact — built to be seen, read, and remembered.
Yes — flexibility is built in.
If you’ve got a promotion, seasonal offer, or time-sensitive message, you can update your artwork during the campaign to keep things fresh and relevant.
Absolutely — we’ll guide you every step of the way.
From choosing the best locations to refining your message and timing, we’ll help you put together a campaign that delivers maximum visibility and results.
You’ll deal directly with Simon Grant from start to finish.
Whether you call, email, or send a quick enquiry, Simon will guide you through availability, recommend the best locations, and make the whole process simple and hassle-free.
General Questions
5 questions
Our advertising packages are flexible, with prices depending on the media you choose (large-format Bannatyne posters, shopping centre A1 posters, or A3 washroom posters), the locations selected, the number of poster sites, and the campaign duration.
Whatever your budget, we can tailor a campaign to suit your objectives, often delivering significantly better value and a longer-lasting presence than traditional local radio or newspaper advertising.
We offer poster advertising in Bannatyne Health Clubs, washrooms and in shopping centres and designer outlets throughout the UK.
Yes. We will guide you on locations, messaging and timing to help you get the best results.
Yes. With over 30 years’ experience, we create designs that are clear, bold and built to be seen.
Simply get in touch with Simon and we’ll be in touch!