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“The posters in Mall Luton by Positive Media Marketing have worked...
Ali Sheikh, Director of 10 minute manicure, Luton
call now! 0800 915 4444

3 fatal mistakes to avoid when buying poster advertising

1/ Paying too much!
Compare the 'cost per thousand' or use an expert media buyer, so that you know that you are getting good value for money

2/ Getting the wrong coverage
Ensure that you are reaching your target audience .

3/ Using bad design and concepts
Make sure graphics are high quality so they look good both in colour and black and white, use a headline with powerful wording or a memorable graphic to capture attention and don't include too much text, as most readers will only scan your advertisement for the key information

For more in depth information, please call Simon Grant on 01603 394959