Case Studies
- WDS Associates Legal Services Ltd.
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"“Affordable Will Writing Services” "
Campaign
“Affordable Will Writing Services”
Target market
Adults aged 30-90 years
Media
A1 & AO advertising posters situated in:-
Broadway Shopping Centre, Hammersmith
Eastgate Shopping Centre, Gloucester
Kingsway Shopping Centre, Newport
Queensmere & Observatory Shopping Centre, Slough
Templars Shopping Centre, Cowley
The Galleries Shopping Centre, Bristol
The Mall Luton Shopping Centre, Luton
Six sheet advertising posters situated in:-
Bannatyne Health Club Banbury
Bannatyne Health Club NewportPurpose
To promote WDS Associate’s will writing and other legal services
Client Comment
“My company still does and has been using PMM since February 2016. The staff are very helpful in all matters and the services they provide offers excellent value for money. I would say they are better than 5 stars and would definitely give a 10/10”
Mike Diamond, Managing Director, WDS Associates Legal Services Ltd & British Executive Film Producer - HSDC College
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"...Promoting New College Courses"
Campaign
“New Courses, New Ways To Be More”
Target market
Students aged 16-19 years
Media
A1 advertising posters situated in The Meads Shopping Centre, Farnborough
Purpose
To promote new courses at the HSDC College
Client Comment
“Looks great, thank you very much” Daisy Ayres, Marketing Manager, HSDC College, Hampshire
- University of Greenwich £50 million Investment
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"...informing everyone of a £50 million pound investment"
Campaign
New £50 million pound campus facilities
Target market
Primarily young adults
Media
A3 Washroom posters in the Ashford Designer Outlet
A1 Shopping Centres posters in the:
- Harlequin Watford
- Lakeside Thurrock
- Orchards Dartford
- Mall Maidstone
- Mall Walthamstow
- Mall Wood Green
- Glades Bromley
- Vicarage Field Barking
- St.George's Gravesend
Purpose
To inform everybody of the new £50 million pound investment in the facilities at Greenwich University
- Nottingham Chlamydia Screening Programme
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"Targeting Under 25's promoting Chlamydia awareness"
Campaign
Chlamydia Screening Programme
Target market
Under 25's
Media
A1 posters in the Victoria Centre, Nottingham
Client
Nottingham Primary Care Trust
Purpose
To promote and inform people free Chlamydia Screening Programme at the Victoria Health Centre
- Norwich Union
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"To advertise recruitment opportunities within Norwich Union"
Campaign
Recruiting for 'Inbound Sales Customer Advisors' with a text call to action
Target
Local people in Norwich
Media
A1 posters in Chapelfield Shopping Centre, Norwich
Client
Norwich Union
Agency
TCS Advertising
Purpose:
To advertise recruitment opportunities within Norwich Union
- WMW (M&S)
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"To promote the opening of the new M&S store and to advertise recruitment opportunities"
Campaign
Grand Openings: Luton new store opening
Target
Local people
Media
A1 posters in The Mall, Luton
Client
M&S
Agency
WMW
Purpose
To promote the opening of the new M&S store within the Mall and to advertise recruitment opportunities
- Epsom & Ewell Borough Council
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"We have received positive feedback on our posters in the Ashley Centre, Epsom"
Campaign
RouteCall
Target market
Adults with elderly parents over the age of 60 plus
Media
A1 posters in the Ashley Centre, Epsom
Client
Epsom & Ewell Borough Council
Purpose
To promote and inform people of the 'RouteCall Service'
Client Comment
"Epsom & Ewell Borough Council has received positive feedback on its posters in the Ashley Centre and is happy with the speedy and helpful service of Simon and his team"
Midge McCall, Communications Manager, Epsom & Ewell Borough Council - Barking and Dagenham NHS 52 Ways
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"73.7% Prompted recall for '52 Ways' A1 posters"
Campaign
To promote visits to the 52 Ways website – a health promotion focused on providing lots of easy and simple health and lifestyle tips.
Target market is primarily 25 – 45 male and female, with young family.
Campaign Media
Booklet delivered to homes, leaflets and flyers around the borough. 5 X A1 Posters in the waiting areas near lifts and toilets at the Vicarage Field Shopping Centre.
Effectiveness
- 48% unprompted recall of posters
- 74% prompted recall
- 52% recall of website address
- 57% of those who had seen poster considered themselves ‘very likely’ to visit website
- 21% increase for those who had seen the campaign to visit the site
Survey carried out in centre in January 2009 by Liberta Communications on behalf of Positive Media Marketing Ltd
- Myerscough College
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"Advertising sites have proved very successful, and cost effective"
Campaign
My Future – taking the next steps and starting a Wide range of courses and apprenticeships on offer at Myerscough College
Target market
School leavers, Students, Apprentices
Media
A1 advertising posters situated in:- St.Georges Shopping Centre, Preston
Client
Myerscough College
Purpose
To promote courses apprenticeships and open morning at Myerscough College
Client Comment
"Positive Media Marketing’s shopping centre advertising sites have proved very successful, and cost effective, in raising awareness of Myerscough College AND – most importantly – driving visitors to specific College events." Stuart Davidson, Head of Marketing, Myerscough College
- Hayes Country Park
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""We are always delighted with what you do for us""
Campaign
Turn Your Dreams into Reality – Purchasing of park homes and lodges.
Adults over the age of 50 plus.
Media
A1 advertising posters situated in:-
- Arndale Centre Eastbourne
- County Square Shopping Centre
- Lakeside Shopping Centre
- Stratford Centre
- The Mall Maidstone
- The Mall Woodgreen
- Orchards Shopping Centre
- Times Square Shopping Centre
- Glades Shopping Centre
Client
Hayes Leisure Park Real Estate
Purpose
To promote the purchasing of holiday homes and lodges in Marina Park, Woodfields Park and Hayes Country Park
Client Comment
"When asked always praise your services to others" Howard Jones, General Manager, Leisure Park Real Estate Hayes Farm
