Campaign

To promote visits to the 52 Ways website – a health promotion focused on providing lots of easy and simple health and lifestyle tips.

Target market is primarily 25 – 45 male and female, with young family.

Campaign Media

Booklet delivered to homes, leaflets and flyers around the borough. 5 X A1 Posters in the waiting areas near lifts and toilets at the Vicarage Field Shopping Centre.

Effectiveness

• 48% unprompted recall of posters
• 74% prompted recall
• 52% recall of website address
• 57% of those who had seen poster considered themselves ‘very likely’ to visit website
• 21% increase for those who had seen the campaign to visit the site

Survey carried out in centre in January 2009 by Liberta Communications on behalf of Positive Media Marketing Ltd