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Barking and Dagenham NHS 52 Ways
January 27, 2016

Campaign

To promote visits to the 52 Ways website – a health promotion focused on providing lots of easy and simple health and lifestyle tips.

Target market is primarily 25 – 45 male and female, with young family.

Campaign Media

Booklet delivered to homes, leaflets and flyers around the borough. 5 X A1 Posters in the waiting areas near lifts and toilets at the Vicarage Field Shopping Centre.

Effectiveness

  • 48% unprompted recall of posters
  • 74% prompted recall
  • 52% recall of website address
  • 57% of those who had seen poster considered themselves ‘very likely’ to visit website
  • 21% increase for those who had seen the campaign to visit the site

Survey carried out in centre in January 2009 by Liberta Communications on behalf of Positive Media Marketing Ltd